Who Reads Who's Who?
At lunch time, a colleague of mine mentioned that he received a litter from Cambridge's Who's Who. Apparently, based on the letter, someone had nominated him for inclusion in the registry of accomplished professionals. Wow. We all thought who'd care to read about a bunch of Software Engineers in a directory? Is that the job of CEO's? Do CEO's sit there behind their big desks poring through these Who's Who directories?
"Look here, I see Chieh is a Software Engineer!" One Chief Executive Officer screams, "we need to hire him!"
Seriously, it's hard to imagine anyone would be interested in reading through any of these Who's Who directories for any useful purpose. Perhaps, someone might read through one, like reading through an encyclopedia, for satisfying one's curiosity. Still, who would actually spend any time to read through a Who's Who listing?
The only person I know who owns a Who's Who owns it because he's in it.
I believe only people who are in it read it, and they only read their own paragraph.
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