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Thumb down, Nvidia. And it's not for technical reasons.

I have never really bought into the Nvidia hype. In the past twenty years, even before the Nvidia brand came along, I have never had a Nvidia video card. Many graphics card manufacturers came and went in the past twenty years. Only one had stuck around from day one: ATI. Today, only these two graphics card manufacturers are the main players to the graphics card industry. Today, I run ATI graphics cards.

Not that I'm a big fan of ATI. I had used tons of off-brand graphics card before; even some Taiwanese OEM no name cards. Today, many of these on-brand/off-brands cards came from China. I'm simply a practical guy. I tend to shop for best performance for the value when I'm in the stores to buy graphics cards. And in the past two times that I did, ATI came out on top.

In my practical philosophy, if Nvidia graphics cards come out on top one day, I'd buy it. However, light shed on some horrible news today that may change my mind: Did Nvidia Hire Online Actors to Promote Their Products? The article details the fact that Nvidia cooperated with AEG, a public relationship company that specializes on the Internet.

It's one thing to market your product commercially, but to do it deceptively by creating fake identities in public communities is real low. This is similar to the wonder medicine salesman participating in the alcoholism support group as an alcoholic in order to throw in a sales pitch to a group of unsuspecting folks seeking help. And Nvidia Public Relationships Director's, Derek Perez, response to the allegation seem rather rude and irrelevant to the issue at hand.

It's the deceptive practice and impolite response like the Nvidia case that would cause me to think twice before even considering Nvidia graphics cards as my next purchase. Look like my bets are going to be on ATI for a while. I like to hear your opinion on this issue. Perhaps we may even get a few comments from these paid actors. Let's see what comments we get.

Chieh Cheng
Mon, 6 Feb 2006 14:20:53 -0800

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